como-criar-primeiro-agente-ia
You'll come out of this tutorial with a working agent, on your own domain, taking payments straight into your Stripe account, answering about your content — not a generic GPT that sounds like a bank rep.
We're doing this in three concrete steps. You need 15 minutes and three things: a Member AI account (free), an AI key (OpenAI, Anthropic, or Google), and at least one piece of your own material to use as a base — a PDF, a text, a video. Anything. (If you don't yet know what an API key is, read why we use BYOK.)
Why an agent, not a chatbot
This is the question that separates people who build something useful from people who'll ship one more generic "talk to Bia". A chatbot answers a question. An agent executes a task.
In practice:
- A chatbot answers "How much is your course?" with FAQ text.
- An agent answers the same question, understands who's asking, suggests the right plan, generates the checkout link on the spot, and logs the lead in your CRM.
In 2024, chatbots made sense because it was what we had. In 2026 the cost of a real agent dropped so much that using a chatbot is leaving money on the table. More details at agent vs chatbot — the real difference.
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Tip: the practical difference for your member is that the agent doesn't toss the ball back. It resolves. If it can't resolve, it escalates to you with the context already prepped — instead of leaving the person repeating the same 3 questions.
Prep: what to have ready
Before clicking any button, get these:
- An API key. OpenAI, Anthropic, or Google. Doesn't have to be the priciest —
gpt-4o-mini and claude-haiku handle most cases at cents per conversation.
- Training material. An e-book PDF, lesson transcript, blog articles, your company FAQ. The more specific, the better — a 50-page PDF in your voice beats 100 generic articles.
- A domain (optional on day one). You can test on the
*.memberai.app subdomain and migrate to your domain later.
If you spend more than 10 minutes choosing material, stop. Take what's at hand and publish. You can swap everything later — the first version exists so you can see the product running in your voice.
Step 1 — Create the hub
Sign up at app.memberai.pro, click "New hub", and give it a name. That name is what your members will see at the top of the agent screen. Could be your company name, the product name, or a nickname — doesn't matter.
On the template step, pick "Start from scratch". Templates are useful shortcuts, but on this first agent you'll learn more by configuring each piece.
Dashboard after creating the hub — everything starts empty, and that's exactly how it should be.
Configure the personality
This is where most people fail. Don't write "be helpful and friendly" — that says nothing. Write things like:
- Tone: direct, no fluff, dry humor. Casual language allowed. Never use "valued customer".
- Hard rules: never promise financial outcomes. If the person asks for a refund, always escalate to a human.
- Who you are: "I'm [your name]'s assistant, specialist in [your topic]. I answer about course content and help unblock practical issues."
Step 2 — Train with your content
Drag your files to the "Knowledge" tab. Member AI accepts PDF, DOCX, TXT, Markdown, site URLs, and YouTube transcripts via link.
These are the average numbers we see on well-trained hubs. Poorly trained ones sit at 30% containment and replies that sound generic. The difference is almost always material quality — not the model.
The 10-prompt test
Before publishing, open the preview and test 10 questions you know your members ask. Not 3, not 5 — 10. Note what's good and what the agent got wrong. If it failed for missing info, add to the material. If it failed for interpretation, tweak the personality.
Nobody does this step, which is why most agents out there are bad. Doing it puts you in another category.
Ready to try it yourself?
14 days free, no card. Publish your first agent before your coffee gets cold.
Create free account
Step 3 — Connect Stripe and publish
If your agent is going to sell anything — and it probably is — the Stripe integration is the next step. Member AI uses Stripe Connect, which means payments land directly in your Stripe account. We never touch your money. Full tutorial at Stripe Connect for creators.
- Go to Payments → Connect Stripe.
- Authorize the connection (or create a Stripe account if you don't have one yet).
- Add products: name, short description, price, one-time vs recurring.
- Link each product to the agent's context — "when someone asks about course X, suggest this checkout."
With Stripe connected, your agent generates checkout links on the fly, inside the conversation itself. That kills the friction of "I'll send you the link separately" — the person pays without leaving the chat, comes back, and continues the conversation already as a member.
Publish on your domain
In the "Domains" tab, paste your domain or subdomain (e.g. ai.yoursite.com). Member AI shows the CNAME you need to add at your DNS — five minutes at Registro.br or Cloudflare and the SSL certificate is issued automatically. Step-by-step tutorial at complete domain setup.
The 3 most common mistakes
After helping dozens of creators publish their first agent, these are the patterns that kill 80% of launches:
- Dump 500 PDF pages and hope for the best. Curation > quantity. A good agent has 20 well-written pages, not 500 pages of raw transcript.
- Vague personality. "Be friendly" makes every agent sound the same. "Use casual slang, never ask 'how can I help', assume context" creates voice.
- Not testing before publishing. The 10-prompt test isn't optional.
Next steps
If you followed this far, your agent is live. Congrats — you're past 85% of creators who tried this before you.
From here it's iteration. Open the dashboard every Monday, look at the 4 metrics that matter, take the 5 conversations the agent botched and fix them. In 4 weeks you have an agent that feels like magic.
And if you get stuck somewhere, message our support. There's time to reply before your coffee gets cold — because we use our own product to handle support.
Read more at memberai.pro/en/blog/create-first-ai-agent.
Learn more: plans and pricing · about Member AI · real customer cases · full blog.